Call it what you want, Arc’teryx or deadbird, if that’s your thing. Started in 1989 as Rock Solid, the company rebranded in 1991 as…Arc’teryx, which, you know, built a visual identity around a fossilized and extinct bird (thus the name dead bird). What has not remained fossilized at Arc’teryx is a commitment to exacting standards…
First Look: Arc’teryx Beta AR Hardshell

Barry Wicks: model and Arc’teryx Beta AR tester in the highlands above Talus Lodge outside Canmore, AB.





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