First Look: Arc’teryx Beta AR Hardshell

Barry Wicks: model and Arc’teryx Beta AR tester in the highlands above Talus Lodge outside Canmore, AB.

Call it what you want, Arc’teryx or deadbird, if that’s your thing. Started in 1989 as Rock Solid, the company rebranded in 1991 as…Arc’teryx, which, you know, built a visual identity around a fossilized and extinct bird (thus the name dead bird). What has not remained fossilized at Arc’teryx is a commitment to exacting standards…

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