The origin story of many outdoor clothing and gear companies is somewhat…part myth. There’s an emphasis on deriving and marketing that myth, and then, sometimes, comes the well designed and well made gear. Some companies nail the myth and not the products. Les Houches and Salt Lake City based Blue Ice nails the products and…
THR Gear Shed Podcast Episode 2: The Blue Ice Backstory with Riley Willetts
Riley Willetts of Blue Ice North America talks about the French/Salt Lake based company's backstory and how they plan to evolve.
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