News: Gear, a Rebrand, and an Inbounds Market for Safety Gear

Dynafit's new Ridge Pro Boot.

We’ll start this start of Feb. news segment with some basic gear/industry news. On the lighter side of the news, BCA, or Backcountry Access, has a logo rebrand moving forward. The letters “B,” “C,” and “A” still stand proud with enough of a spiffing up to offer a fresh look.  BCA says, “The logo design…

Response

  1. Beacon.shovel.bearspray

    Recall the story about Doug Coombs faking a BCA beacon to ski the ridge at Bridger Bowl (my beloved home hill) by seeing a block of wood I to a yellow and black sock, and bypassing an electronic beacon checker by using a disposable camera flash….”oh, the elegance”

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