Les Houches and Salt Lake City based Blue Ice nails the products and happens to have a compelling backstory. Begun in 2008 by Giovanni Rossi in Chamonix, the company set forward on a path of intentional growth
THR Gear Shed Podcast Episode 2: The Blue Ice Backstory with Riley Willetts
Riley Willetts of Blue Ice North America talks about the French/Salt Lake based company's backstory and how they plan to evolve.
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